Sell The Problem You Solve - Not Just The Product.
When presenting your products, try to be focused on the messages you convey.
Whether you're promoting an ad on social media, writing a blog post, or a "Call to action" on a website banner, it's always more beneficial to choose a targeted message about a series of products or a specific product, rather than general messages about the brand.
Target audiences are usually looking for products that meet their needs, whether it's an emotional need, or a need for something real - a product that will solve a problem, make it easier for general everyday life or a certain action - so when we talk about our products, we need to think:
What problem we are solving?
What need do we fulfill?
The purchase comes from an internal place and not because the customer has read a product description mentioning its color or shape.
Here are some of the reasons for purchases:
- Because customers need this specific product (e.g they just need a new shaving razor)
- Because we just described their problem and hit the jackpot (“Obviously I need this exact one! You just described me here!”),
- Because they saw others enjoying it and they also want to feel the same (the latter can be achieved by attractive reviews of a specific product on the website product page).
While writing your content, handling your visuals and the marketing messages you promote, take all of these into consideration.