7 UX Practices You Need for Your Online Store’s Product Page
Here are seven important UX design practices specifically focused on product page features to help you elevate your product pages and look at your best online!
1. High-Quality Product Imagery- Provide multiple high-resolution images of the product from different angles and perspectives. Include zoom functionality to allow users to examine details up close, enhancing their understanding and confidence in the product.
2. Clear and Concise Product Descriptions- Write informative and engaging product descriptions that highlight key features, benefits, and specifications. Use clear language and bullet points to make it easy for users to scan and digest the information.
3. Prominent Call-to-Action (CTA) Buttons- Place prominent CTA buttons, such as "Add to Cart" or "Buy Now," above the fold and in easily accessible locations on the product page. Use contrasting colors and large, clickable buttons to encourage users to take action.
4. Customer Reviews and Ratings- Display customer reviews and ratings prominently on the product page to provide social proof and build trust. Allow users to filter and sort reviews by criteria such as date, rating, and helpfulness to make informed purchasing decisions.
5. Related Products and Cross-Selling- Recommend related products or complementary items to encourage upselling and cross-selling. Use algorithms to suggest relevant products based on user browsing history, purchase behavior, and product associations.
6. Size Guides and Measurement Charts- Provide size guides, measurement charts, and fit recommendations for apparel and other size-dependent products. Help users choose the right size by including detailed sizing information and tips for accurate measurement.
7. Shipping and Return Information- Clearly communicate shipping options, delivery times, and return policies on the product page. Provide estimated delivery dates and shipping costs upfront to manage user expectations and reduce post-purchase uncertainties.
By incorporating these UX design practices into product page features, elements, and sections, online stores can enhance the shopping experience, increase user engagement, and ultimately drive conversions and sales.