5 Examples of Great UX Practices on Big Brands' Websites That You Can Remodel
Ever wondered what the big brands are doing?
In the competitive world of e-commerce, delivering a seamless and intuitive user experience (UX) is essential for attracting and retaining customers. Let's explore five examples of big brands that excel in UX design on their online shopping websites:
1. Amazon - With its clean layout, intuitive navigation, and personalized product recommendations, Amazon sets the standard for e-commerce UX. The site's robust search functionality, one-click ordering, and streamlined checkout process make shopping effortless for users.
2. Apple - Known for its sleek and minimalist design aesthetic, Apple's website prioritizes visual appeal and ease of use. Product pages feature high-quality images and videos, detailed specifications, and clear calls-to-action, empowering users to make informed purchase decisions.
3. Nike Nike's website combines striking visuals with intuitive navigation to create an immersive shopping experience. Dynamic product filters, interactive sizing guides, and seamless integration with the Nike app provide a cohesive and personalized journey for users.
4. Etsy - Etsy's marketplace design emphasizes community and discovery, with curated collections, user-generated reviews, and seller profiles. The site's intuitive search and filtering options, combined with personalized recommendations, help users find unique and handmade products tailored to their interests.
5. Target - Target's website prioritizes accessibility and inclusivity, with features such as alt-text descriptions, keyboard navigation, and high color contrast for improved readability. The site's responsive design ensures a consistent experience across devices, catering to a diverse range of users.
By studying these examples of great UX practices on big brands' websites, e-commerce businesses can learn valuable lessons for optimizing their own online shopping experiences, ultimately driving customer satisfaction and loyalty.