10 actionable tips you can do today to optimize your store’s conversion rate
There’s nothing better than a full list of actionable tips you can do today, to make your store optimized and improve your conversion rate.
Money on the floor, anyone?
1. Optimize Product Pages: Ensure that product descriptions are clear, concise, and highlight key features and benefits (using short paragraphs and bullets). High-quality images and videos can also enhance the shopping experience and increase confidence in the product.
Allow your store visitors and potential buyers to feel so close to your products that they can almost feel them.
2. Streamline Checkout Process: Simplify the checkout process by minimizing the number of steps required to complete a purchase. Offer guest checkout options and provide multiple payment methods to cater to different customer preferences.
3. Implement Abandoned Cart Recovery: I hope you already have that! if not, Set up automated email reminders to follow up with customers who have abandoned their carts. Offer incentives such as discounts or free shipping to encourage them to complete their purchase. This step can make a great impact on visitors coming back to your store and eventually completing a purchase.
(That includes both shopify notifications, a flow of emails they should get into and retargeting and remarketing on IG/FB/Google.)
4. Offer Limited-Time Promotions: Create a sense of urgency by offering limited-time promotions or discounts. Highlight these offers prominently on your website to capture the attention of potential customers and prompt them to make a purchase. These offer can be displayed on the cart drawer/page, checkout, collection pages, and also product pages.
Consider tailoring special offers for specific products/collections.
5. Improve Website Speed: Optimize your website speed to reduce loading times and provide a seamless browsing experience for visitors. This can significantly impact conversion rates, as slow-loading pages can lead to frustration and abandoned visits. (Use tools such as Shopify analytics and tips, to Google developers tools to optimize your website or consult with a developer)
6. Optimize for Mobile Devices: With an increasing number of shoppers using mobile devices, it's crucial to ensure that your website is optimized for mobile browsing. Use responsive design techniques to adapt your site's layout and functionality to different screen sizes. (But don’t forget the desktop version, maintaining both versions of your online store allows you to keep up and continue to attract high end traffic).
7. Collect and Showcase Customer Reviews: Displaying customer reviews and testimonials can build trust and credibility with potential buyers. Encourage satisfied customers to leave reviews and showcase them prominently on your website. You can trigger an automatic email notification that is sent to your customers 2 weeks after their purchase, and offer a coupon or a gift for their next purchase in return to their review.
8. Offer Free Shipping: Free shipping is a powerful incentive that can help reduce cart abandonment and increase conversions. Consider offering free shipping thresholds or flat-rate shipping options to make your offers more attractive to customers.
To increase the interest, use a ‘free shipping’ bar app, that motivates the user to add more products to their cart to win the free shipping rate!
9. Optimize SEO: Improve your website's visibility in search engine results by optimizing product titles, descriptions, and meta tags with relevant keywords. This can help drive organic traffic to your site and increase the likelihood of conversion. Don’t underestimate the power of great SEO. Consult with an expert today!
10. Monitor and Analize Performance: Regularly monitor key metrics such as conversion rate, bounce rate, and average order value to identify areas for improvement. Use analytics tools to track visitor behavior and make data-driven decisions to optimize your website for better conversions. (You can do this using the upgraded plan on Shopify, Google analytics and more)